February 2019 – The Seven Principles of Service Marketing
In this month’s edition of Field Service Insights. We examine why traditional marketing approaches do not work for companies who are sell extended warranties and service contracts. You will learn about the differences between a production orientation and market orientation, and they impact each play in influencing your marketing message, market position and sales. We also introduce a new marketing framework called the “Seven Principles of Service Marketing” which when applied will enable you to implement an effective marketing strategy and sell more extended warranties and service contracts.